Women at Mid-Life: You are IN Your Prime…

Kassandra Vaughn
3 min readJan 29, 2023

Women over 40 have been socially brainwashed with a MAJOR lie…

They’re told that, once they hit a certain age, their prime is over and “It only goes downhill from there.”

It would be like telling a nine month old baby “You better enjoy your first three years of life because, once you hit 12, it’s all downhill from there…”

Can you imagine?

And, yet, the world tries to sell women on the idea that their youngest adult selves are the only versions of them that matter, that their ‘glory days’ are between the ages of 20 and 35 and, once 35 hits, so much of their value, desire, and worth diminishes quickly… to the point where there’s actually research that’s been done on how women become ‘invisible’ after the age of 52.

Are you serious?

And, yet, here women in the 40+ range are… doing everything they can to ‘stay young.’ Creams, procedures, fake lashes, contouring, plastic surgery, and everything in between… and there’s nothing wrong with that when the women doing it are doing it for THEMSELVES (and not to compete or pretend to be younger than they are).

There’s nothing wrong with that when a woman says “I feel sexier with work done” because SHE feels sexier with those adjustments. Fantastic!

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Kassandra Vaughn

* Mindset Coach | Author | Soon-to-be Therapist * On a mission to help women 40 and above rebuild their self-worth & reclaim their power.