Over 40 and Wondering if You Missed Your Prime?

Kassandra Vaughn
6 min readNov 11, 2023

We live in a world that’s obsessed with being young…

The ever growing industry that’s comprised of age-defying makeup, skin care lines, med spas and plastic surgery practices is proof of that. The marketing and PR vehicles of our economy have decades of proof that selling youth (and the quest to return to it) is worth billions.

But, what happens when you graduate out of your 20s and 30s, find yourself in your 40s, 50s, and 60s, look in the mirror one day and no longer recognize who’s looking back at you?

One person in her 70s once told me: “I look in the mirror and ask myself “Who’s that old lady?” because I don’t feel that old.”

Can you relate?

And how ‘old’ we feel has a lot to do with what we believe about aging.

What do YOU believe about YOUR aging process?

What are you deciding to believe about being the age you now are?

Because, once you hit a certain age (above 40), the world will tell you a number of things about you, including:

“You’re out of your prime.”

“It’s all downhill from here.”

“You have less to offer in general.”

“You’re not as sharp.”

“You’re not as fast.”

“You’re certainly not as good looking… especially if you’re a woman.”

So, what do you do with all that overt and covert messaging that basically tells you it’s time, in your 40s, 50s, and 60s to put you out to pasture like you’re a lame old horse who’s no longer good for anything?

You know what you do?

You say the very traditional Generation X phrase that many of us GenXers still say to this day- “Whatever…”

When I coach clients, I often hear things like “I feel like I missed the boat on my dreams” or “When I was younger, I did so much more” or “I wish I’d made different decisions younger so I wouldn’t be where I am now.”

And guess what? You are where you are… right here, right now…



Kassandra Vaughn

* Mindset Coach | Author | Soon-to-be Therapist * On a mission to help women 30 and above rebuild their self-worth & reclaim their power.