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3 Simple Steps to Creating Your Ideal Coaching Client Avatar…

Kassandra Vaughn
3 min readJul 25, 2024

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Who’s your ideal coaching client?

It’s one of the most complex yet seemingly unexplained concept in building a coaching business. Wherever a new coach looks for coach business training, this is one of the first concepts that gets brought up:

Know who your ideal coaching client is.

But, after four hours Googling and using Chat GPT to answer the question “How do I create my ideal coaching client avatar?” and after another four hours of watching YouTube videos on the topic, most aspiring coaches are still left with the question:

But, how do I create this ideal coaching client avatar?

Great question… with a simple answer that most coach building courses never cover:

You start with YOU first…

In the Ideal Coaching Client Avatar Masterclass, I introduced the SLA approach to creating your ideal coaching client avatar. The SLA approach involves a simple three step process:

  1. Self: Create Your Coaching Self
  2. Life: Create Your Coaching Life
  3. Avatar: Create Your Ideal Coaching Client Avatar

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Kassandra Vaughn
Kassandra Vaughn

Written by Kassandra Vaughn

I help people develop resilience, cultivate grit and get consistent with taking DMA (Daily Massive Action). Start here. https://tinyurl.com/mactiong

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