10 Reasons You Need to Start an Online Business Today

Kassandra Vaughn
7 min readJul 11, 2018

Thinking about starting an online business?

Good! Because the time is right for ANYONE (no matter what your level of tech, social media, or business skill) to find and create a way to build a successful online business.

And… the economy that most people are operating in right now is continuing to disappear. The middle class is dead. The idea of working for a company for twenty years and retiring with full pension is over. The average person is changing jobs every 2–4 years.

So, no, job security is over. A comfy executive corner office has been replaced by open space seating areas. And any concept that you can put your financial hands in the life of one employer is crazy!

Before we know it, building a business will no longer be an ‘option’ for people. Those who are going to successfully create and sustain stability of income will have to create successful businesses(es)- yes, more than one.

So you might as well start today. Don’t wait for a layoff, a downsize or a firing to put you in a position of desperation and scarcity and think you’re going to build a massively successful business from that emotional place. Do some people do it? Yes. Do most? No.

While you’re in a relatively stable place financially, mentally and emotionally, seize the day and start an online business so the revenue will be there well before you need it.

Now… if that didn’t convince you that it’s time, here are 10 reasons you need to start an online business today:

1. You have talents, gifts and abilities that are making other people rich.

Your hard work, at this very moment, is producing revenue in the millions, tens of millions and even billions for the company you work for. And how much of that are you receiving? Nuff said.

If you don’t have dreams and goals, you’ll end up working for someone who does. — Unknown

2. Once source of income is the fastest way to financial ruin.

When you put your entire financial life (and the financial future of your family) in the hands of one employer, you are literally giving ONE person (namely your boss or his/her boss) the ability, with one decision, to ruin your financial life.

It doesn’t matter that you have a year’s worth of saving. If you lost your job today, that wouldn’t last very long.

It doesn’t matter that you have marketable skills. It might take you three months to find a new job… or two years.

What matters is this: with only one source of income, you live with the never-ending sense of stress and uneasiness that comes with knowing that any change in the marketplace or in your company (most of which you cannot control) can cause a tidal wave effect in your life and you could, at any moment, not have a job. Yeah… not a fun thought and not a healthy way to live.

3. Everyone consumes online. It’s a massive marketplace for whatever you have to offer.

There was a time when it was unusual to buy online. That time is long gone. The internet offers a massive marketplace where you can market and sell just about anything… and the cost of start up and entry into a global economy is low, lower than it’s ever been!

You don’t need to pay for ads. You’ve got social media.

You don’t have to pay a web designer thousands. You can use Wix or Square and drag/drop create a website over a weekend.

You don’t have to go to local networking events and hope to sell to the fifty people in your neighborhood. The entire world as it swipe of a screen or the click of a mouse.

The world is now your market and, if you know who your REAL tribe is, you can use the internet to specifically speak to them. The opportunities are endless and now’s the time to take full advantage.

4. Mobility of time, location and life.

Long gone are the days of having to live in a certain place, time clock in for a certain number of hours or run your day the way ‘they’ say you have to. When you build a successful online business, you can live where you want, work where you want and do the work you want. Now… that doesn’t mean you create passive income that makes you millions of dollars while you sleep (don’t believe the hype). It does mean that when you work your ass of, you work where you want, when you want, and how you want… and even if that’s 80 or 90 hours a week, guess what? That’s power…

5. You need a profession and way of making money that can NEVER make you disposable.

Companies today are focused on systems and processes. Why? Because they NEED you to be disposable. They need you to be replaceable. They need you to not be extraordinary, unique or exceptional. Why? Because if you are that, you can’t be replaced. And companies don’t want that. They want you to know that you’re as disposable as the next person, that your job needs to be something that five other people on your team can do and that, at any moment, should they not like you for some reason, they have every right and ability to show you the door. There’s no stability in a career like that. There’s no loyalty either. Save yourself sleepless nights and years overworking for a company that has you working to be replaceable. Build an online business.

6. You’ll 100X your impact on the world.

Ever feel like the job you’re doing has no impact? Or that you’re not fully utilizing your talents, gifts and abilities to the extent and in the ways you’re meant to? You’d be right…

When you build an online business, you expand your reach by 100 fold. You also give yourself the ability to use ALL of your talents and gifts to change the world. Knowing that you’re serving others and making a difference in other people’s lives is the true definition of happiness. You can’t get that if you work for a place where you feel underutilized, marginalized and, in many cases, like you’re spinning your wheels for no good reason.

7. The people who needed you 10 years ago are desperately searching for you on the internet right now.

Every entrepreneur has a tribe. That’s why looking at business from the perspective of ‘competition’ is futile. My client and customer base is totally different from yours, even if we’re in the same line of work.

Why?

Because the tribe that’s for me is for me.

You can’t take them from me. But I can certainly not answer the calling on my life and not open myself up to them… and when I do that, not only do I miss out on helping others but they miss out on the level of transformation and success that they would only experience with me.

Can you still work with my clients if I choose not to pursue a business? Sure.

Will they have the same level of transformation and change in working with you when they were meant for me? No. And that level of responsibility doesn’t change which is why your tribe needs you now and not when you ‘feel ready.’

Now…

8. You need to model success to your family by practicing what you preach.

People don’t learn from what you say. They model what they see you do. If you never live your dreams, how do you expect your children to believe that they can live their’s? Oh, that’s right… they won’t believe it.

When you demonstrate what success requires, you show those watching you what it takes, how not to give up when things get hard, and what growth and achievement looks like in real life. It’s a powerful lesson that you can only teach by doing.

9. You need to stretch and nothing will stretch you further or faster than building a successful business.

Too many people are living in comfort zones and then wondering why nothing in their lives have changed. Growth doesn’t happen in a comfort zone. Dreams don’t come true in comfort zones. Success doesn’t live in comfort zones. If you want to learn how to stretch, grow, evolve and change, you’ve got to get out of your comfort zones… and nothing does that better than building a business.

10. Schmucks are creating massively successful online businesses. Why shouldn’t you?

If you knew the number of people in the world with less talent, experience and skill than you who are out in the online business world making millions, you’d get sick to your stomach. But here’s the thing: it doesn’t matter that they don’t have your talent or expertise. It doesn’t matter that they aren’t serving their clients well. It doesn’t even matter that they aren’t delivering what they promised. They’re doing the one thing that you’re not at this point: they’re taking daily massive action (DMA) and that separates those who wish from those who live.

At the end of the day, you can keep waiting to start a business. You can keep hoping for the next promotion or raise. You can continue living in the fantasy that you have ‘job security.’ In a time not too far from now, you’ll have a life experience that will show you how untrue that is.

In all of life, the safest bet you will ever make will be on you.

Stop waiting to do what needs to be done. Start your online business today.

Ready to fire your inner critic, find your inner badass, and finally build a business and life you love?

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Kassandra Vaughn

* Mindset Coach | Author | Soon-to-be Therapist * On a mission to help women 30 and above rebuild their self-worth & reclaim their power.